A center channel tow in a unique design

When it comes to center channel speakers, some systems use a TOW(tweeter over woofer) set-up of a speaker that is the same as the satellites meaning their height is greater than their width.

In this case we have a TOW speaker center channel set-up where the width of the speaker is greater than the height so it is a vertical type system. The dialogue being reproduced by the speaker is reproduced over the width of this cabinet much like the tweeter-woofer-tweeter setup whose speaker cabinets are width greater than height.

The question to my mind is whether the above shown system can work as effectively or perhaps better than tweeter-woofer-tweeter systems. It might.